Why Choose CL&L?
We only charge our clients for the time it takes us to solve their problems
Who needs an ad agency
The clients we work with are dissatisfied with the traditional full-service, big-business agency model. They know that a so-called one-stop agency may bill them for services and infrastructure which they need infrequently or not at all, and that the services they do provide are often inferior to that which is provided by independent specialists. They also know that only the biggest-spending clients of a traditional agency get the attention of its most senior creative thinkers.
They work with us because we don't waste time exploring creative avenues which are inconsistent with their brand values, or do not follow clear strategies and because we only charge them for the time it takes me to solve their problems or create new opportunities. They know that we have partnerships with other, equally experienced teams, in many different countries and across a range of specialisations, We are happy to work with their own suppliers or our known experts to ensure a seamless delivery of their brand's messaging.
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Who needs ideas
Successful brands are those for which their advertising first articulates the brand offering in a way which is highly relevant, distinguishes them from the competition, and then keeps that brand offering fresh in subsequent communication. A good campaign idea is one which is grounded in consumer insights (whether from big data or field interviews), makes the consumer re-evaluate a brand without putting long-term, hard-earned brand equity at risk.
Traditional ad agencies are full of bright young people capable of generating ideas. But many of these ideas achieve short-term impact at the expense of long-term equity. At local, regional and global levels, today's advertisers need good creative ideas - and the experienced creative thinkers who can generate them - more than ever.
We're always looking for talent
Got what it takes to work with us? Great! Send us a link to your resumé or portfolio to become part of our talent pool.
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